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An Advanced System for Supporting the Decision Process within Large-scale Retail Stores

¹ MISS DIPTEM, University of Genoa, via Opera Pia 15, 16145 Genova, Italy
² M&SNet, Modeling & Simulation Center – Laboratory of Enterprise Solutions, University of Calabria, via P. Bucci, 87036 Rende, Italy

^* To whom correspondence should be addressed. E-mail: f.longo{at}unical.it.

	Abstract

This paper proposes an advanced decision system, called Virtual Dynamic Store (VDS), for supporting retail store management. The VDS architecture supports the decision processes within retail stores by providing users with three main functionalities: store layout analysis, item and shelf management, and store monitoring and control by real-time simulation (or remote control by on-line simulation). As additional functionality, not related to the decision process within a retail store, the VDS architecture could also be used as a virtual web shop for e-commerce. To provide evidence on the relevance of the VDS, the architecture is tested within a real store by proposing four different application examples that show the potential of the VDS as an advanced decision support system.

First published on September 17, 2009
SIMULATION 2009, doi:10.1177/0037549709348801


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