Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
SIMULATION
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Kun Chang Lee
Right arrow Articles by Pyung Il Yu
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Other

Strategic Planning Simulation Based on Fuzzy Cognitive Map Knowledge and Dif ferential Game

Kun Chang Lee

School of Management Sung Kyun Kwan University Seoul, Korea

Won Jun Lee

Department of Management University of Inchon Inchon, Korea

O Byung Kwon

School of Business and Economics Handong University Pohang, Korea

Jae Ho Han

Department of Business Administration Pukyong National University Pusan, Korea

Pyung Il Yu

Graduate School of Management Korea Advanced Institute of Science and Technology Taejon, Korea

It is very difficult for strategic planning managers to fully understand complex chains of influence process of the changing environment on the per formance of implemented strategy. To resolve this kind of problem, this paper presents a mechanism of integrating fuzzy cognitive map knowledge with a strategic planning simulation, where a fuzzy cognitive map (FCM) helps decision makers under stand the complex dynamics between a certain strategic goal and related environmental factors. We use a differential game mechanism as a main vehicle of strategic planning simulation so that the FCM knowledge-based simulation can be per formed as incorporating time-variant competition. Experiments with a set of numerical examples showed that the performance of the proposed stra tegic planning simulation mechanism can effec tively allow decision makers to build robust stra tegic planning under time-variant competitive situations, and yield very promising results in terms of performance.

Key Words: Fuzzy cognitive map • differential game • strategic planning • knowledge-based simulation

SIMULATION, Vol. 71, No. 5, 316-327 (1998)
DOI: 10.1177/003754979807100503
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?